New factory, new technology, new products: Victory enters a new era
Changing the way we build
We are delighted to finally share with you our bold new proposition and innovative brand strategy which we believe will truly disrupt the market and deliver on our ‘holiday homes done better’ promise.
Here at Victory, we’ve been designing and manufacturing luxury holiday homes for over 10 years and have grown from a small start-up business to a company that employs close to 300 people and has quadrupled production of our leisure homes in just 12 months.
Whilst growth has been undeniable, we’ve always retained our agile, bold and innovative nature. We’re motivated by challenging ‘the norm’ and doing things differently. Our new strategy will set out to do just that, communicating to our existing and our future customers exactly who we are and what we believe in here at Victory.
With our new 200,000 sqft factory, a new industry-leading construction technique – NoVus technology – and a collection of new products under its belt, the team agreed that 2021 was the right time to roll out its new approach
Our new business proposition and brand strategy can be summarised as: holiday homes done better. Owning a Victory product is a statement. Our holiday homes are designed differently, built better and conceptualised, and crafted for our consumers. And our new proposition and strategy now clearly reflects this.
This marks a new era for us as a business. And we’ve invested a lot of time into getting it right.
Our new factory, located in Hull, East Yorkshire, has tripled our capacity, and we’re so proud to be creating more holiday homes than ever before and to a higher spec than any of our competitors.
The quality of our build here at Victoy is in most part down to our cutting edge NoVus technology. This new construction technique has been one year in the making and represents a significant investment in software and plant. NoVus has enabled us to address customer feedback at the design stage, designing the best product from the outset, rather than building in changes at a later date. It’s completely unique to Victory Leisure Homes and allows us to consistently create the highest quality products on the market – from solid foundations and flushed ceilings to 100% energy efficient floors in our BS3632 lodges. We’re a cut above the rest.
Finally, and perhaps most excitingly, our new products. In less than 12 months, we’ve re-engineered our entire range, creating bespoke designs and precision-engineered holiday homes that truly stand apart. Like the rest of the industry, the recent UK staycation boom has meant that our order book is now full for the foreseeable. But we’re certainly not resting on our laurels, and our new approach reinforces our commitment to a sustainable future built on innovation and quality.
This is just the beginning for Victory, and we can’t wait to have you along for the ride.